UCLA Shorttakes Student Film Festival

Branding / Web Design / Poster Design

  • Rebranding of UCLA's Shorttakes Student Film Festival
  • Worked with program director to create cohesive image and voice
  • Successfully generated engagement; this edition of the festival had a record number of attendees an submissions

The old logo had an awkward aspect ratio which made it inflexible in terms of where it could be places and at what size. I also endeavored to make the identity more lighthearted so as to avoid intimidating novie filmmakers.

  • Full ownership of visual identity
  • Integrated 4+ acquired brands into existing brand image and voice
  • Worked closely with ad buyers to optimize paid google and social ads
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Blueprint Test Prep

Branding / Visual Design / Landing Pages / Ad Optimization

  • Planned and launched a pop-up experience for Shiba Inu Owners.
  • Viral social engagement: 10k monthly impressions, 767 monthly engagements.
  • Sold 100% of venue's 400 capacity.
  • Executed sponsorship with BarkBox, the leading dog toy and treat subscription box.
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Shiba Block Pawty

Branding / Product Design / Event Planning / Set Design / Prop Construction

  • Complete brand overhaul for a RegTech Company.
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Rebrand: IdentityMind Global

Branding / Logo Design / Landing Pages

  • Infographics and slide deck selections
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Infographics & Slide Decks

Data Visualization

  • Fun project: what if magic spells had landing pages?
  • Inspired by DnD/ General high fantasy
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Fireball Spell Landing Page

Illustration / Web Design / Copywriting

  • HTML5, CSS, JQuery, API
  • Loads beer objects from the Punk API based on parameters set by user input
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Beer Personality Quiz

Web App

  • Packaging design for a mobile cocktail delivery service
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Los Angeles Mobile Bartender

Packaging Design / Product Photography

  • Full brand package for a data strategy consultancy firm
  • Includes stock images for future use
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Synthelize

Branding / Logo Design / Corporate Site

  • Essential oil diffusers crafted with naturally preserved botanicals & found vintage glass and hardware.
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Leaf & Craft

Product Design / Logo Design / Web Design

  • HTML5, CSS, JQuery, PHP
  • Created landing pages with conversion rates as high as 48%
  • Reduced bounce rate from 72% in 2015 to 38% in 2016
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IdentityMind Global

Branding / Corporate Site / Landing Pages

  • Title images for animated text stories.
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Superbinge Episode Covers

Illustration

  • Designed and marketed tank tops targeting young music festval fans
  • Grew social following organically to 600 Instagram followers and 200 Facebook fans within two months
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Tankchella

Branding / Apparel / Ecommerce

  • Official logo of the UCLA Department of Bioengineering
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UCLA Department of Bioengineering

Logo Design

  • Promotional graphics for various (mostly entertainment & nightlife) events
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Event Flyers

Design

  • Spec work imagining NFL Teams as beer brands
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NFL Beer Brands

Branding / Product Design

  • Created logo and brand for a City Council candidate, spanning web and print materials, plus signage and event assets.
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elecTiggs Campaign

Branding

  • Rebranding of UCLA's Shorttakes Student Film Festival
  • Worked with program director to create cohesive image and voice
  • Successfully generated engagement; this edition of the festival had a record number of attendees an submissions
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UCLA Shorttakes Student Film Festival

Branding / Web Design / Poster Design

  • Rapid design for a start-up; concept to delivery in four hours
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Stratofy

Logo Design

  • Concert poster design
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Diplo, Nosaj Thing, Dillon Francis

Poster Design

  • Proposed rebranding and ad strategy for the National Student Advertising Competition
  • Placed 3rd
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JC Penney Pitch Book

Branding / Ad Design